The Failure of Hot Venture Projects

Most investors in the complex disk, will think about such a problem: the early pursuit of the project by the venture why not easy to run out of it? Recently, the Jinsha River venture capital fund partner Zhu Xiaohu wrote an article, analysis of the existence of such enterprises six problems, the following to tell you.

The first problem is that financing is too easy. This usually means that the business model is very easy to understand, whether it is difficult to operate or copy the difficulty is relatively low. But Zhu Xiaohu found that those who really have the potential of the project, at the beginning often because of another way so that most people can not see the way, so financing is difficult. For example, where to go, founder Chuang Chen Chao searched all the investment institutions on the market, but no one believes in Baidu and Ctrip can also be a platform between. Another example is the drop, most investors are in doubt, Uber in the United States from the car cut, why drop from the taxi began? Another example is the street CEO Tang Yan out of financing when almost all of the investors are questioning strangers dating into a founding.

Zhu Xiaohu said that China's Internet over the past 15 years, any successful business, A round of financing are very difficult and very painful, so these entrepreneurs will not burn money at the initial time to subsidize customers, but rely on a strong Word of mouth to attract customers. Standing in the investor's point of view, they only like a subsidy: this subsidy is not used to obtain the user, but used to clear the field.

The second problem is that the incision is too large or too small. Over the past 15 years, the successful entry point of the Internet start-up companies are actually very small, it is because the entry point is small, BAT these giants can not see, you will have the opportunity, otherwise the giant opportunity, such as today's artificial intelligence, Every giants are doing it. Good small entry point, can contain potential big market, but also plan to get through the big market path. Such as the beginning of the entry point is the taxi industry, from the taxi driver who is very difficult to make money, but through the early bedding, they make money from the car above. Of course, if the entry point is really too small, the lack of ductility, investors will be very cautious. In addition, the initial business is best to do the stock market, do not think about to educate the market and users, any small company, no energy, no qualifications to educate others, the user will be forced to do after the incremental market.

The third problem is fast growth, but poor retention. Six months after the user retention rate, the general can have 10% on the good, if 20% is very cattle. You can spend money to obtain the core user, but must be concerned about long-term retention, six months to start retention rate will be more stable. Of course, very few APP have tail effect, like a drop, the beginning of the user will stay down, until the driver more, the user experience better later, the user will return some of the retention. There are tail effect of APP basic can reach billions of dollars in the market.

The fourth question is to see the wind, do not look at the law. Many people say that I am willing to gambling, in fact, the real outlet is often the law. 05, 06 years when a number of Internet companies, such as 58, where, when the penetration rate of China's PC Internet is 20%; 11,12 years when there have been a number of mobile Internet companies, when China Mobile Internet penetration The rate has reached 20%. The law is: the market penetration rate of 20% to fire up. For entrepreneurs, at least to the penetration rate of 5% -10%, entrepreneurs have the opportunity. Be too early to become very martyrs, and even if you come to the outlet, you start thinking, the gene may not be suitable for this outlet.

The fifth question is that there is no thing to do each round of financing. Zhu Xiaohu said that each round of financing should have to do. Such as A round to do three things: run the team, to prove the business model, as well as control the good burn. The second round of work is to verify the feasibility and reproducibility of the business model. C round to do two things, one expansion, the second is to fill the short board. Because the early business is to fight the long board, to the C round like to enter the semi-finals, this time to qualify to fill the short board.

The sixth question is only offensive, do not understand the defense. If you do not form enough high barriers to entry, it is easy to be killed by the giant. How to build that barrier? First, depends on the dependence on traffic and cash, rely on content, rely on social media, such traffic is worth and safe. Second, depends on the control, mainly refers to the customer and service control. Such as domestic service class App. Third, look at the battlefield depth. If you and the competitor's user base and business are the same, the same deal, the other to make you more than you, you have no way to defend. Four to see the difficulty of management. US group rapid expansion of two hundred cities when hungry as a graduate of the entrepreneurial team, rapid recruitment, management team pressure is great.

Cloud Computing and Internet of Thing

Li Yan is the founder and CEO of Wise Panorama, a continuous entrepreneur. The Li Yan on the field of intelligent hardware is very thought, his company has developed a business intelligence hardware, is the Internet POS machine, the name is "Wang POS". This "Wang POS" with the general POS machine what is not the same place? Interested friends can go to check, here is not specifically introduced, in short, and the difference between traditional POS machines probably like Big Brother and iPhone difference. And people also won the Oscar Award for the design industry: the German red dot award.

Recently, Li Yan accepted the exclusive interview with the Knowledge News Studio, and talked about his views on the future trends in intelligent business hardware. Li Yan said that the next era of the basic business architecture is cloud computing, coupled with the terminal's intelligence. Why is this architecture? Let's hear what he says.

Li Yan said that China is now in the whole cloud on the progress is very fast, but in the terminal is backward. Now a large number of commercial devices are in the PC PC, Wintel architecture, that is, Windows operating system plus Intel chips. In the past, this working environment is enough, but the future is not enough. why? After the work environment, you are asked to connect to the Internet every time, so you access the cloud that equipment must be small enough to move enough. PC this architecture is impossible, whether it is computer cooling, energy consumption, the battery can not do. So Li Yan feel that the next few years there will be a change, will this Wintel alliance to break.

Who will break the Wintel League? Li Yan believes that the mainstream of the future equipment will be ARM and Andrews combination. ARM and Intel, is also a kind of processor. In the past because it is not the speed of Intel fast, so people do not use it on the PC. But now, ARM computing speed up, and it has an advantage, that is, much lower power consumption than Intel. Said PC architecture will be subverted in the future is the reason: Intel chip cooling is not good, so give it a fan, it can run; it is high power consumption, so have to improve the battery capacity, that this device can not do very small. But ARM's low power consumption, and now the operation speed up again, coupled with Andrews system, business intelligence hardware can be used.

Said so much, why is the terminal in the end why it is important? Li Yan said that it has so several characteristics. First, it is the source of the data, not before that, artificial intelligence is a big data feeding monster Well, that data are from where? Certainly from the end up, collected data from the cloud, the cloud can be analyzed. Second, the terminal is a connection line and line cross-border point, no matter how rich online, must be physically fall on a thing, such as mobile phones, rely on this thing to access the real scene. Third, the terminal is the entrance of all cloud services, want to wake up the cloud service, you have to pass the terminal. For example, Amazon last year to sell the ECHO smart speaker, is an artificial intelligence of an entrance, you can tell it: my family lack of washing liquid, the Internet to help me set two bottles, and then along with two bags of black dog food And so on, you can wake up the cloud through this smart speaker service.

In addition, Li Yan also suggested that the terminal "hardware" and the original is not a concept. Where is the difference? There are two places, the first difference is that the hardware company is not concerned about the hardware function, but behind the data. In the past we said that the hardware is a specific function of the tool, it does not care who is the user, do not care about what you use this hardware in the above data. For example, the original TV, as long as the screen is large enough to restore the display is good enough, the sound is also good on the line. But now all Internet hardware companies do not be a tool, but a content distribution network contacts. They are not to sell you a TV, but to buy TV in these users, the establishment of an Internet distribution channels. Because if you own drama, then, may be holding a cell phone lying in the nest looked, when will look in the living room? Must be a better experience and want to share a common experience. So this time, the hardware company is not concerned about the hardware function, and care about when the user will share what content and experience.

There is also a difference is that a hardware can now gather a lot of hardware in the past. The machines of the industrial age in the past can only do one thing, because from the industrial point of view, large-scale production is more cost-effective, each factory to try to control costs, and then put up production, this is the business model at that time. So that time we take digital camera camera, take MP3 to listen to music, but now a mobile phone to get. iPhone is not a communication tool, but an information portal.

How to Spend More Money?

When speak of spending money, many people will immediately think of to save money. Is it really? Recently, the new book "learn to spend money" to put forward a different point of view. The author of the book Noguchi real Japanese is a famous MBA instructor, long active in the financial sector, has in Reid Bank, JP Morgan Chase, Goldman Sachs and other companies work, is a financial sector of the big coffee. The author said that most of us spend money on the existence of errors, the real money will not save money, but the more money to spend more.

How can money spend more? The author said, in order to spend more money, first of all to learn to distinguish between three wallet. The three wallets are speculative wallets, investment wallets and consumer wallets.

The first kind of speculative wallet, is the money to do hit the big thing. Such as buying lottery tickets, gambling, or buying works of art, collectibles, thinking maybe it will appreciate in the future. The author suggested that such wallets should not be used, because speculation is completely unable to control this matter, if you want to earn money and indulge in speculation, it is likely to lose home hard accumulation of assets.

The second is to invest in wallet, that is to spend money to buy the future may make more money opportunities. Spend the purse of the money must be more and more good, because the money can be earned after more. Like to buy financial products, investment business are considered. In addition, to buy their own training courses to learn to charge, investment in children's education funds, are very important investment behavior, the future may have a huge income.

The third: consumption wallet. Consumption wallet refers to the behavior in order to meet the personal desire to spend money, such as buying flowers, shopping to buy clothes and so on. The author said that this kind of wallet to moderate spend, how to be appropriate? The author gave two tips. One is to look at the money worthless, both to see the price, but also the pursuit of consumption itself to bring satisfaction. For example, to buy a piece of expensive but the quality of the clothes than to buy 10 cheap goods will spend money, because the former both psychological satisfaction and practical value are higher. Another skill is: as much as possible with the investment wallet earned part of the money consumption, so that your total assets are still increasing, not because of consumption and eating, affecting the ability to make money.

Multi-purpose investment wallet, moderate consumption of wallet, to avoid using speculative wallet, which is the basic principle of learning to spend money. On this basis, you have to know an important principle, in order to spend more money, that is, "only after the purchase will be more valuable things." Of course, the reason everyone knows, the question is how to do to determine what I bought after the value of money? Moreover, some things itself is difficult to estimate the value, let alone the value of the future.

However, in the economist's view, almost all of the value can be converted into money to compare. For example, you have to learn English and now have two English courses. A daily English training, 30,000 pieces. The other is one to one business English training, 100,000. How to choose?

First of all, for different people, the same thing or the value of the goods in the future is completely different. If you are ready to enter foreign companies, that fluent business English requirements are high, and the next year's income can reach 100 million, no doubt the choice of 100,000 training courses. If you are already a working employee, just want to go abroad to play, to avoid language communication barriers, this time as long as you calculate it, after going abroad if not because of English translation costs, more than 30,000 yuan, then you now spend This is 30,000 yuan, is worth it.
Secondly, you have to count the discount rate. What does that mean? We know that the future money may not have the money now, three years after the thousands of dollars may only be equivalent to the current 80,000 dollars, so in the calculation of future earnings, it is necessary to make a discount to the future money , This discount is called discount rate. The truth sounds simple, but most people often do not realize this problem. Imagine, if you work in 4 years is fixed 1 million yuan, there are two ways to pay wages: the first is the increase in wages year by year, the first year of 100,000, the second year of 200,000, the third year of 300,000 , The fourth year of 400,000; the second wage decreased year by year, the first year of 400,000, the second year of 300,000, the third year of 200,000, the fourth year of 100,000. What kind of way are you willing to choose? Many people will be willing to choose the former, that is, wage income is increasing. But in fact, know the concept of discount rate you know, since the total is the same, the sooner you get more money, the less your discount loss.

Of course, with the change of time not only the value of money, your own values, preferences, the state is also changing, these are to be considered into the factors.

McKinsey: The New Changes Brought By the Gig Economy

At present there is a "odd economy" more and more popular. "English Economy" is called "Gig Economy", where Gig is the three letters of G-i-g. "Work economy" refers to the use of short time, flexible forms of work, to replace the traditional nine to five working forms. It covers a wide range, it can be part-time sideline, it can be no main business, is to do a lot of odd jobs.

Many people feel that people are willing to do odd jobs because of the economic downturn, odd jobs are people to find a better job before the transition, and only young people and those who work unstable people willing to do so. But the McKinsey Global Institute has recently surveyed 8,000 people in six countries around the world, and the report concludes that we are wrong about the "odd economy".

First, in the past we do not feel so many freelancers, in fact, this part of the people and many. Statistics show that in the United States and Europe, 10% to 15% of the working age of the working population through odd jobs to make a living, there are 10% to 15% of the people to work for the main industry outside the sideline. There are 162 million freelancers in 15 countries in the United States and Europe.

Second, we also put the odds of the economy, attributed to the global economic downturn, in fact, not. The real situation is this: in the global economic recession period, the odd economy has not decreased. In fact, the work of freelance, but also conducive to the macroeconomic recovery. Because of the flexibility of employment and the low threshold of the industry, freelance can solve the problem of employment of part of the unemployed. Survey shows that Europe and the United States employment market has 100 million incomplete employment population, have said they want more work.

Third, odd jobs because it did not find a job before the transition? The survey said that this is not the case, about 70% of the freelancers are willing to do so. And these people and traditional industry than the more satisfied with their work, they are very concerned about the freedom of professional workers, work more focused, more self-management, hope to have better opportunities for development.

Fourth, do you think that only young people and unstable people are willing to work odd jobs? In fact, is not, freelance in the distribution of all ages are very average, both young people, there are many people over the age of 65. In the industry, not only low-income people in the odd jobs, some high income industries, such as doctors, lawyers, accounting, designers, they also odd jobs.

Fifth, odd jobs are not just low-end jobs, and odd jobs are becoming more and more digital. At present, only 6% of the odd industry economy, is similar to Uber digital platform, but this ratio in the future have great growth potential. With the development of mobile devices and digital platforms, the threshold of freelance will continue to decline, people will be more efficient job search.

So, what will the odds of 20%The first change is to reduce the cost of employment, for talent to create more competitive opportunities. People need to pay more attention to their skills, career development and job input. In terms of employment, the company will consider the practitioner's professional flexibility, his own skills, and the ability to respond effectively to specific jobs.The second change is that virtual reality technology changes the way freelancers work. Office office workers and freelancers can collaborate remotely through virtual reality technology.

The third change is the further evolution of the new industry. In the future, the traditional industry, innovation industry, IT industry and financial accounting and other high-quality industries, there will be zero industry economy. So we have to continue to develop new skills, eliminate unnecessary skills.

The fourth change is that personal career networks continue to expand. Companies can use odd jobs internally, simply to say that you can do different jobs within the company, this internal "odd jobs" approach, can more rational allocation of human resources, to solve the problem of internal technology and human shortage The

Source "What the rise of Uber says about the Gig Economy today"